First Conference of “THE iDOLM@STER” Series
PROJECT IM@S Conference” to be held!
Announcing “PROJECT IM@S 3.0 VISION,” an IP-based strategy for the series’ 20th anniversary in 2025 and the future

(Headquarters: Minato-ku, Tokyo; President & CEO: Yasuo Miyagawa) held the first conference of the “THE iDOLM@STER” series, “PROJECT IM@S Conference,” today at the “MIRAIKEN studio” in the xR Studio, with the attendance of Kai Tanaka, Executive Officer, Head of the 3rd IP Business Division, Kimoji Hatano, General Manager, 765 Production, and Haruka Amami, an idol from the series, as guests. PROJECT IM@S Conference,” the first conference for the “THE iDOLM@STER” series, was held at MIRAIKEN studio in our xR studio.
　At this conference, as part of the BANDAI NAMCO Group’s priority IP (Intellectual Property) strategy, the “PROJECT IM@S 3.0 VISION”, an IP-based strategy for the “THE iDOLM@STER” series, was held in preparation for 2025, the 20th anniversary of the series, and the future beyond that year. VISION (Third Vision)”, an IP-based strategy for the “THE iDOLM@STER” series.

　

From now on, we will continue to carry out our action slogan “CRE@TE POWER WITH YOU! Your uniqueness will surely become someone else’s power. We will strengthen our efforts in “Mixed Reality” to further evolve the “idol producing experience” centered on game development under the action slogan “CRE@TE POWER WITH YOU!
　THE iDOLM@STER” will continue to work with customers, partners, and idols to realize a diverse and better future. Please look forward to the continued development of “THE iDOLM@STER”.

― PROJECT IM@S Conference” Presentation Details―

■「PROJECT IM@S 3.0 VISION」　

　-“THE iDOLM@STER” IP Axis Strategy
　-The “THE iDOLM@STER” Action Slogan

1.The challenge of “Mixed Reality” for the evolution of the “Idol Producing Experience
　-Progress Report and Prospects of the “MR” -MORE RE@LITY- Project (MR Project)
　-Release of a New Portal Site to Create Web 3.0 Type Virtual Locations

2.New idol project launched from live streaming
　-New idol project that aims to debut as an idol through “lifer activities
 　「PROJECT IM@S vα-liv」

3.Development to Maximize IP Value
　-THE IDOLM@STER SHINY COLORS” × Ministry of the Environment
　-Animation Development in 2023
　-Strengthening efforts by ALL BANDAI NAMCO

「PROJECT IM@S 3.0 VISION」

●The “THE iDOLM@STER” IP Axis Strategy

　

PROJECT IM@S” is a media mix promotion project for “THE iDOLM@STER” series, and since 2009, under the “2nd VISION”, we have been aiming at media mix development and expansion of the series’ works, and have been enhancing the series’ sense of unity.
　We are pleased to announce that “THE IDOLM@STER M@STARS OF IDOL WORLD!!!!! The “PROJECT IM@S” will be updated to “3.0 VISION” for 2025, the 20th anniversary of the series, and for the future.

　

PROJECT IM@S 3.0 VISION” will expand the range of idols’ activities and the fun and possibilities of “producing activities” for customers through the “idol producing experience” and “mixed reality” in addition to the existing efforts. In addition to past efforts, the “idol producing experience” × “mixed reality” will expand the range of idols’ activities and the fun and possibilities of customers’ “producing activities.
　In conjunction with the announcement of “PROJECT IM@S 3.0 VISION,” an image PV “PROJECT IM@S 3.0 VISION” was released to visualize the transition of “PROJECT IM@S” to date and its vision for the future.

▶Image PV “PROJECT IM@S 3.0 VISION：https://youtu.be/IjEw3-vqTHs

●THE IDOLM@STER Action Slogan

　

The action slogan of “PROJECT IM@S 3.0 VISION” is “CRE@TE POWER WITH YOU ! Your individuality will surely become someone else’s power. This action slogan has been used in the development of the “THE iDOLM@STER” series.
　This action slogan is a common indicator for the development of the “THE iDOLM@STER” series, and through the “idol producing experience,” we will work together with our customers, partners, and idols to create a better future with diversity. Through the “idol producing experience,” we aim to continue to create a diverse and better future with our customers, partners, and idols, thereby becoming a work that will be familiar to many people.

1.「The Challenge of “Mixed Reality” for the Evolution of “Idol Producing Experiences

　Toward Internet trends and technological innovation, we will strive to realize a new and freer “idol producing experience” by taking on the challenge of “mixed reality,” where real and digital worlds merge.

●Progress Report and Prospects of the “MR” -MORE RE@LITY- Project (MR Project)

　As one of the axes of our “Mixed Reality” challenge, we will further strengthen the “MR Project” announced in July of this year, which aims to expand the possibilities of activities of the idols in the works and to expand idol activities beyond the Domain Expansion of games.
　Since the announcement of this project, we have already held the “Deramasu” event, a collaboration between companies and tourist attractions in Nagoya City and idols from “THE iDOLM@STER CINDERELLA GIRLS,” as well as the “THE iDOLM@STER SIDEMASTER SIDEMASTER” TV program, which utilizes group technology from NAMCO BANDAI STUDIO Inc. and NAMCO BANDAI LABORATORY Inc. The first orchestra concert of the series, “315 Passion Hour! and the first orchestra concert of the series “THE IDOLM@STER ORCHESTRA CONCERT～SYMPHONY OF FIVE STARS!!!!! ～and the use of the series as an ambassador for the figure exhibition event “TAMASHII NATION 2022” hosted by BANDAI SPIRITS Co.
　As the next step of this project, we are planning to hold “THE IDOLM@STER 765 MILLIONSTARS “MR” Festival (tentative name)”, an entertainment event by idols of “765 MILLION ALLSTARS” at KANDA SQUARE in 2023. Festival (tentative name)” will be held at the “765 MILLION ALLSTARS” idol entertainment event at the “7DA SQUARE”. Details will be announced at a later date.

●Release of a New Portal Site to Create Web 3.0 Type Virtual Locations

　As a new challenge to “Mixed Reality”, we have renewed “THE iDOLM@STER OFFICIAL WEB”, which has been operated as an information posting site, and newly released “THE iDOLM@STER Portal will be newly released.
　As an initial implementation, we will provide a personalized function for each customer by introducing Bandai Namco IDs, in addition to a major update of the UI.
　In the future, we will consider strengthening the linkage with Asobi Store and further updates using Bandai Namco IDs with the aim of creating a production space created together with our customers.

▶THE IDOLM@STER Portal：https://idolmaster-official.jp/

2.New idol project launched from live streaming

●New Idol Project Aims for Idol Debut through “Liver Activity
PROJECT IM@S vα-liv

As a new initiative of “MR Project”, we are launching a new idol project “PROJECT IM@S vα-liv”.

　PROJECT IM@S vα-liv” is a new “idol producing experience” that uses live streaming as its starting point, in which viewers act as producers, producing idol candidates who are performing as live performers and leading them to their idol debut. This is a new “idol producing experience. Illustrator En Morikura has been chosen to design the characters.
　The activity is scheduled to start in the spring of 2023. Prior to the start of the activity, a program is scheduled to be broadcast to announce the details of the development.

▶Teaser PV：https://youtu.be/3EMeIzj2mnA
▶Official Twitter account：https://twitter.com/valiv_official

3.Development to Maximize IP Value

　We will take on the challenge of various initiatives to maximize the IP value of “THE iDOLM@STER”.

●THE IDOLM@STER SHINY COLORS” × Ministry of the Environment

　As part of our efforts to contribute to society, we have decided to collaborate with “THE iDOLM@STER SHINY COLORS” and the Ministry of the Environment. The idols will promote sustainable activities.
　Details will be announced at a later date.

●Animation Development in 2023

　As a showcase for the “idol producing experience,” we have positioned 2023 as an anime year and plan to broadcast two TV anime titles: “THE IDOLM@STER CINDERELLA GIRLS U149” and “THE IDOLM@STER MILLION LIVE! TV anime “THE IDOLM@STER CINDERELLA GIRLS U149” and “THE IDOLM@STER MILLION LIVE! Please look forward to the future development of anime.

●Strengthening efforts by ALL BANDAI NAMCO

　The BANDAI NAMCO Group has been strengthening its initiatives, including collaboration with “TAMASHII NATIONS,” a brand of finished figures developed by BANDAI SPIRITS, and the expansion of “THE iDOLM@STER Official Shop” by Namco Bandai Amusement Co. The BANDAI NAMCO Group has been strengthening its initiatives.
　We plan to continue to plan collaborative projects that take advantage of the synergy of the Group.

【Information on “PROJECT IM@S Conference” Archives】
　The “PROJECT IM@S Conference” held today was shown on the official YouTube channel of Namco Bandai Entertainment Inc.

▶Archive for the PROJECT IM@S Conference：
https://www.youtube.com/watch?v=zOlsez6Og0E

▶Tuesday, December 27, 20:30 – Distribution
Series of comprehensive distribution programs “Yuku M@S Kuru M@S 2022” (Japanese only)：
https://idolmaster-official.jp/news/01_5292.html

【Copyright Notation】　
Toshiyuki Kuboka THE IDOLM@STER™& ©Bandai Namco Entertainment Inc.

【reference information】
▶「MIRAIKEN studio」：
https://miraikenstudio.bn-ent.net/

▶「THE IDOLM@STER M@STERS OF IDOL WORLD!!!!! 2023」：
https://idolmaster-official.jp/live_event/idolworld2023/

▶THE IDOLM@STER SERIES “MR” Project Demonstration Movie “START!：https://www.youtube.com/watch?v=j7T9i6WC09M

▶「THE IDOLM@STER ORCHESTRA CONCERT～SYMPHONY OF FIVE STARS!!!!! ～」：
https://idolmaster-official.jp/live_event/orchestra_concert_2022/

▶「TAMASHII NATION 2022」：
https://tamashii-nation.tamashiiweb.com/

▶TV anime “THE IDOLM@STER CINDERELLA GIRLS U149：
https://cinderella-u149-anime.idolmaster-official.jp/

▶TV anime “THE iDOLM@STER Million Live!：
https://millionlive-anime.idolmaster-official.jp/

Under the BANDAI NAMCO Group’s Purpose “Fun for All into the Future,” BANDAI NAMCO Entertainment connects people to people, people to society, and people to the world through the spiritual richness created by entertainment. We will create such a future together with all people around the world.

Please be sure to include the above copyright notice when posting or using the image materials.
The information in this press release is current as of December 26, 2022 (Monday), and the names, dates, contents, etc. of each policy are subject to change without notice.
*Images include images.