AmiAmi Akihabara Hosts “Idolmaster Cinderella Girls” POPUP SHOP -KAWAII♡Parade- | Starlight Stage 10th Anniversary Report

To celebrate the 10th anniversary of Idolmaster Cinderella Girls: Starlight Stage, a special pop-up event—POPUP SHOP -KAWAII♡Parade-—is now running across multiple venues. We visited the AmiAmi Akihabara Figure Tower location and found must-see exhibits and merch for Producers traveling in Japan!

Highlights: Life-Size Panels & Brand-New Goods

The Akihabara Figure Tower store features life-size character panels of Kyoko Igarashi and Rin Shibuya—an irresistible photo spot. The merch lineup includes six newly illustrated characters and even acrylic stands from other units, making it easy to pick up something for every Production.

• Life-size panels: Kyoko Igarashi & Rin Shibuya
• New 10th-anniversary goods: badges, acrylic stands, T-shirts, clear files, and more
• Other-unit items also available—great for completing your set

See the full product lineup here: Official “KAWAII♡Parade” goods list (AmiAmi)

Event Basics

• Name: Idolmaster Cinderella Girls POPUP SHOP -KAWAII♡Parade-
• Dates:
  • Marui City Yokohama 7F Event Space: Aug 29 (Fri) – Sep 8 (Mon) 14:00, 2025
  • AmiAmi stores: Aug 29 (Fri) – Sep 15 (Mon, National Holiday), 2025
• Hours:
  • Marui City Yokohama 7F: 10:30–19:30 (final day 10:30–14:00)
  • AmiAmi Akihabara Figure Tower: 10:00–21:00
  • AmiAmi Akihabara Radio Kaikan: 11:00–20:00
  • AmiAmi Ikebukuro mini Fair Goods: Weekdays 12:00–20:00 / Weekends & Holidays 11:00–20:00
• Closed days: None
• Admission: Free
• Venues & Addresses:
  • Marui City Yokohama 7F Event Space (2-19-12 Takashima, Nishi-ku, Yokohama, Kanagawa)
  • AmiAmi Akihabara Figure Tower (Uniden Akihabara Bldg., 1-15-3 Sotokanda, Chiyoda, Tokyo)
  • AmiAmi Akihabara Radio Kaikan (4F, Akihabara Radio Kaikan, 1-15-16 Sotokanda, Chiyoda, Tokyo)
  • AmiAmi Ikebukuro mini Fair Goods (3F, 1-15-10 Higashi-Ikebukuro, Toshima, Tokyo)

About the Venue: AmiAmi Akihabara Figure Tower

Want a full floor-by-floor guide, hours, and navigation tips for the venue itself? Check our detailed feature here: AmiAmi Akihabara Figure Tower – 8 Floors of Collectible Figures.

Tips for Producers Visiting Akihabara

• Weekends and evenings are busiest—arrive earlier in the day for smoother browsing and photos.
• Respect the flow when shooting the life-size panels—follow on-site staff guidance.
• The Figure Tower’s long hours (10:00–21:00) make it easy to combine with other Akihabara stops.

Final Thoughts

Between the new 10th-anniversary goods and the life-size panel displays, -KAWAII♡Parade- is a perfect celebration for fans. If you’re in Tokyo before Sep 15, make AmiAmi Akihabara a priority on your Producer itinerary.